karma.
offset the harm of eating animals
Eating animals causes real harm. If you are not ready to stop, you can still balance the scales: make a $250 donation, and that funding goes to convincing other people to stop hurting animals.
One person keeps eating animals. Because of their donation, someone else stops. The animals come out ahead.
Want your sister to go vegan, but you just cannot get her there? Make a donation, and we will create a set of offset vegans with it: real people, convinced with real advocacy, funded by you.
Offset with $250
Donations fund effective vegan advocacy through 100vegans.org. The animals in the picture drove a hard bargain.